ServiceNow (NOW) insider trading
18 directors and officers declare holding shares of ServiceNow (NOW), each in their own filing with the SEC. The largest is Frederic B. Luddy (Director) with 773,420 shares, 0.07% of the company, worth $108.9M at the last close. The most recent move on file: Paul Fipps sold 2,034 shares at $147.87 on Aug 31, 2026. Of the 16 with a trade on file, 12 last bought and 4 last sold. Purchases and sales are as reported on Forms 3, 4 and 5 — the SEC counts private transactions too, and many large sales follow a plan arranged in advance. Holdings are never added up: two spouses often report the same shares, and a joint filing carries a fund's.
| Insider | Role | Shares | % of company | Value | Last trade on file | Filed |
|---|---|---|---|---|---|---|
| Frederic B. Luddy | Director | 773,420 | 0.07% | $108.9M | bought 3,260 shares on May 21, 2026 | May 21, 2026 |
| Bill McDermott | Chairman & CEO · Director | 208,604 | 0.02% | $29.4M | bought 4,160 shares on Aug 17, 2026 | Aug 17, 2026 |
| Gina Mastantuono | President and CFO | 109,256 | 0.01% | $15.4M | bought 1,595 shares on Aug 17, 2026 | Aug 17, 2026 |
| Amit Zavery | President, CPO and COO | 86,105 | <0.01% | $12.1M | bought 10,315 shares on Aug 14, 2026 | Aug 14, 2026 |
| Paul Edward Chamberlain | Director | 43,990 | <0.01% | $6.2M | sold 2,700 shares at $135.50 on Aug 27, 2026 | Aug 27, 2026 |
| Anita M. Sands | Director | 33,350 | <0.01% | $4.7M | bought 3,260 shares on May 21, 2026 | May 21, 2026 |
| Kevin Thomas McBride | Former Principal Acctg Officer | 32,141 | <0.01% | $4.5M | bought 6,804 shares on Feb 17, 2026 | Feb 17, 2026 |
| Jacqueline P. Canney | Chief People & AI Enblmt. Off. | 30,042 | <0.01% | $4.2M | sold 7,847 shares at $138.00 on Aug 28, 2026 | Aug 28, 2026 |
| Russell S. Elmer | Special Counsel | 28,819 | <0.01% | $4.1M | — | Feb 6, 2026 |
| Nicholas Tzitzon | Vice Chairman | 23,209 | <0.01% | $3.3M | — | Feb 6, 2026 |
| Susan L. Bostrom | Director | 21,685 | <0.01% | $3.1M | bought 3,260 shares on May 21, 2026 | May 21, 2026 |
| Paul Fipps | President, Global Customer Ops | 18,305 | <0.01% | $2.6M | sold 2,034 shares at $147.87 on Aug 31, 2026 | Aug 31, 2026 |
| Larry Quinlan | Director | 11,465 | <0.01% | $1.6M | bought 3,260 shares on May 21, 2026 | May 21, 2026 |
| Teresa Briggs | Director | 11,010 | <0.01% | $1.6M | sold 1,595 shares at $108.70 on May 28, 2026 | May 28, 2026 |
| Danielle Fontaine | Principal Accounting Officer | 10,887 | <0.01% | $1.5M | bought 485 shares on Aug 17, 2026 | Aug 17, 2026 |
| Hossein Nowbar | Pres. & Chief Legal Officer | 8,514 | <0.01% | $1.2M | bought 5,066 shares on Aug 14, 2026 | Aug 14, 2026 |
| Lawrence Jackson | Director | 4,875 | <0.01% | $686,692.50 | bought 3,260 shares on May 21, 2026 | May 21, 2026 |
| Eric S. Yuan | Director | 2,747 | <0.01% | $386,942.42 | bought 2,747 shares on Jun 15, 2026 | Jun 15, 2026 |
Each insider at ServiceNow
- Frederic B. Luddy — Director
- Bill McDermott — Chairman & CEO · Director
- Gina Mastantuono — President and CFO
- Amit Zavery — President, CPO and COO
- Paul Edward Chamberlain — Director
- Anita M. Sands — Director
- Kevin Thomas McBride — Former Principal Acctg Officer
- Jacqueline P. Canney — Chief People & AI Enblmt. Off.
- Russell S. Elmer — Special Counsel
- Nicholas Tzitzon — Vice Chairman
- Susan L. Bostrom — Director
- Paul Fipps — President, Global Customer Ops
No longer filing
- Jonathan Chadwick — Director
- Deborah Black — Director
- Paul John Smith — Pres., Global Cust.& Field Ops
- Jeffrey A. Miller — Director
- Christopher Bedi — Chief Digital Information Ofc
What insiders bought and sold across AI stocks · All filings on sec.gov