Who owns ServiceNow (NOW)?
180 holders named in SEC filings declare between 55.5% and 72.1% of ServiceNow's shares outstanding, as of Jun 30, 2026. The largest are Vanguard (10.0%), BlackRock (9.3%) and State Street (4.7%); the five largest hold 28.9% together. Another 2,056 institutions hold small positions worth 9.5%. At least 18.4% of the shares appear in no ownership filing: investors who do not have to report, mostly individuals. From Mar 31, 2026 to Jun 30, 2026, institutions that filed both quarters bought 8.7% and sold 12.1% of the shares, a net sale of 3.4%; 282 opened a position, 924 added, 783 reduced and 252 sold out. Biggest buyers: SG Americas Securities, LLC (+5.1M shares) and NATIONAL BANK OF CANADA /FI/ (+3.9M shares). Biggest sellers: T. Rowe Price (-18.0M) and JPMorgan (-17.0M). Over time, 2,219 managers declared ServiceNow in their 13F for Q2 2026, against 826 for Q4 2019: together at most 81.5% of the shares outstanding, against 95.5%.
| Holder | Filing | Share of capital | As of | Holding since (13F) |
|---|---|---|---|---|
| Vanguard | 13F | 10.0% | Jun 30, 2026 | Q4 2019 or earlier |
| BlackRock | 13F | 9.3% | Jun 30, 2026 | Q4 2019 or earlier |
| State Street | 13F | 4.7% | Jun 30, 2026 | Q4 2019 or earlier |
| Morgan Stanley | 13F | 2.6% | Jun 30, 2026 | Q4 2019 or earlier |
| Geode Capital | 13F | 2.3% | Jun 30, 2026 | Q4 2019 or earlier |
| UBS | 13F | 2.1% | Jun 30, 2026 | Q4 2019 or earlier |
| T. Rowe Price | 13F | 1.6% | Jun 30, 2026 | Q4 2019 or earlier |
| JPMorgan | 13F | 1.3% | Jun 30, 2026 | Q4 2019 or earlier |
| Norges Bank | 13F | 1.2% | Jun 30, 2026 | Q4 2019 or earlier |
| Fidelity (FMR) | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Northern Trust | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Goldman Sachs | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Amundi | 13F | 1.0% | Jun 30, 2026 | Q4 2019 or earlier |
| Charles Schwab | 13F | 0.78% | Jun 30, 2026 | Q4 2019 or earlier |
| Fisher Asset Management, LLC | 13F | 0.78% | Jun 30, 2026 | Q4 2019 or earlier |
| PICTET ASSET MANAGEMENT SA | 13F | 0.69% | Jun 30, 2026 | Q3 2023 |
| BNY | 13F | 0.69% | Jun 30, 2026 | Q4 2019 or earlier |
| Victory Capital Management, Inc. | 13F | 0.69% | Jun 30, 2026 | Q4 2019 or earlier |
| Ameriprise Financial, Inc. | 13F | 0.67% | Jun 30, 2026 | Q4 2019 or earlier |
| Barclays | 13F | 0.67% | Jun 30, 2026 | Q4 2019 or earlier |
| Legal & General | 13F | 0.63% | Jun 30, 2026 | Q4 2019 or earlier |
| Bank of America | 13F | 0.61% | Jun 30, 2026 | Q4 2019 or earlier |
| NATIONAL BANK OF CANADA /FI/ | 13F | 0.60% | Jun 30, 2026 | Q4 2021 |
| Swedbank AB | 13F | 0.59% | Jun 30, 2026 | Q1 2021 |
| Susquehanna | 13F | 0.58% | Jun 30, 2026 | Q4 2019 or earlier |
ServiceNow institutional ownership over time
| Quarter | 13F managers | Share of the company (upper bound) | Value declared | Held by stock pickers |
|---|---|---|---|---|
| Q4 2019 | 826 | 95.5% | $51.7B | 64.3% |
| Q4 2020 | 1,243 | 87.9% | $94.3B | 62.4% |
| Q4 2021 | 1,374 | 87.2% | $112.7B | 62.2% |
| Q4 2022 | 1,337 | 88.6% | $69.6B | 61.3% |
| Q4 2023 | 1,734 | 87.6% | $126.9B | 59.4% |
| Q4 2024 | 2,231 | 88.9% | $194.2B | 56.5% |
| Q4 2025 | 2,289 | 86.8% | $138.3B | 54.4% |
| Q2 2026 | 2,219 | 81.5% | $83.7B | 48.1% |
From SEC Form 13F, every quarter since the end of 2019, read like the current quarter: entities of a house summed, a value contradicting its share count set aside. The share of the company is an upper bound — two managers can declare the same shares — over the shares outstanding at that date.