Who owns Salesforce (CRM)?
161 holders named in SEC filings declare between 58.6% and 79.2% of Salesforce's shares outstanding, as of Sep 22, 2026. The largest are Vanguard (9.2%), BlackRock (8.8%) and State Street (5.5%); the five largest hold 29.8% together. Another 2,325 institutions hold small positions worth 8.5%. At least 12.3% of the shares appear in no ownership filing: investors who do not have to report, mostly individuals. From Mar 31, 2026 to Jun 30, 2026, institutions that filed both quarters bought 6.4% and sold 12.3% of the shares, a net sale of 5.9%; 140 opened a position, 802 added, 1,252 reduced and 330 sold out. Biggest buyers: JPMorgan (+5.4M shares) and Alyeska Investment Group, L.P. (+4.7M shares). Biggest sellers: Capital Group (-14.8M) and Vanguard (-11.6M). Directors and officers, from their latest Form 4: Marc Benioff (2.7%). Over time, 2,456 managers declared Salesforce in their 13F for Q2 2026, against 1,540 for Q4 2019: together at most 85.2% of the shares outstanding, against 80.0%.
| Holder | Filing | Share of capital | As of | Holding since (13F) |
|---|---|---|---|---|
| Vanguard | 13F | 9.2% | Jun 30, 2026 | Q4 2019 or earlier |
| BlackRock | 13F | 8.8% | Jun 30, 2026 | Q4 2019 or earlier |
| State Street | 13F | 5.5% | Jun 30, 2026 | Q4 2019 or earlier |
| Capital Group | 13F | 3.5% | Jun 30, 2026 | Q1 2022 |
| Morgan Stanley | 13F | 2.8% | Jun 30, 2026 | Q4 2019 or earlier |
| Marc Benioff | Form 4 | 2.7% | Apr 22, 2026 | — |
| Geode Capital | 13F | 2.4% | Jun 30, 2026 | Q4 2019 or earlier |
| HARRIS ASSOCIATES L P | 13F | 2.0% | Jun 30, 2026 | Q1 2021 |
| UBS | 13F | 1.7% | Jun 30, 2026 | Q4 2019 or earlier |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 13F | 1.6% | Jun 30, 2026 | Q1 2020 |
| Bank of America | 13F | 1.5% | Jun 30, 2026 | Q4 2019 or earlier |
| JPMorgan | 13F | 1.3% | Jun 30, 2026 | Q4 2019 or earlier |
| Sanders Capital, LLC | 13F | 1.2% | Jun 30, 2026 | Q4 2025 |
| T. Rowe Price | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Fidelity (FMR) | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Northern Trust | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| Norges Bank | 13F | 1.1% | Jun 30, 2026 | Q4 2019 or earlier |
| First Eagle Investment Management, LLC | 13F | 0.89% | Jun 30, 2026 | Q2 2020 |
| Ameriprise Financial, Inc. | 13F | 0.82% | Jun 30, 2026 | Q4 2019 or earlier |
| Goldman Sachs | 13F | 0.82% | Jun 30, 2026 | Q4 2019 or earlier |
| Charles Schwab | 13F | 0.80% | Jun 30, 2026 | Q4 2019 or earlier |
| LOOMIS SAYLES & CO L P | 13F | 0.78% | Jun 30, 2026 | Q1 2020 |
| Legal & General | 13F | 0.72% | Jun 30, 2026 | Q4 2019 or earlier |
| FIL Ltd | 13F | 0.71% | Jun 30, 2026 | Q4 2019 or earlier |
| Independent Franchise Partners LLP | 13F | 0.71% | Jun 30, 2026 | Q4 2025 |
Salesforce institutional ownership over time
| Quarter | 13F managers | Share of the company (upper bound) | Value declared | Held by stock pickers |
|---|---|---|---|---|
| Q4 2019 | 1,540 | 80.0% | $118.4B | 64.2% |
| Q4 2020 | 1,942 | 79.4% | $161.5B | 60.8% |
| Q4 2021 | 2,300 | 77.3% | $193.3B | 60.4% |
| Q4 2022 | 1,990 | 75.9% | $100.8B | 58.1% |
| Q4 2023 | 2,564 | 80.2% | $204.4B | 58.2% |
| Q4 2024 | 3,066 | 80.8% | $258.4B | 54.6% |
| Q4 2025 | 2,924 | 81.3% | $201.8B | 51.1% |
| Q2 2026 | 2,456 | 85.2% | $109.4B | 50.7% |
From SEC Form 13F, every quarter since the end of 2019, read like the current quarter: entities of a house summed, a value contradicting its share count set aside. The share of the company is an upper bound — two managers can declare the same shares — over the shares outstanding at that date.